Health and wellness company Nuralogix has developed an app that uses a 30-second selfie to measure a user’s heart rate, blood pressure, body mass, skin age, stress levels and other metrics. The app, called Anura, aims to provide a library of readings about the user’s health, including diagnostics related to mental health, such as stress and depression levels, as well as physical health indicators such as the risk of conditions such as hypertension, stroke and heart disease. The Toronto-based start-up’s B2B model includes clients such as Sanitas, an insurance provider in Spain, and Japanese firm NTT. Anura is also in talks with the car industry about using the technology to monitor driver fatigue and other health emergencies.
Anura uses artificial intelligence (AI) to analyze a user’s blood circulation in a 30-second video selfie. The AI, which was developed using data from more than 35,000 users, examines how light and its absorption by the blood in the face can provide insight into the user’s health. The app is currently positioned as providing investigative insights that support various evaluations, and the company claims compliance with data protection laws such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR). It is also undergoing FDA approval, which would allow its clients to use the app’s findings in a more proactive manner.