On average, about 2 million items are published online each day. In this fiercely competitive industry, businesses are investing in search engine optimization (SEO) to increase brand awareness and generate leads. In the past, businesses could increase their search engine traffic by employing strategies like keyword stuffing, but over the past ten years, search engines have evolved significantly, making these methods no longer work. In order to gain a competitive edge in the face of escalating rivalry, businesses are looking for ways to integrate AI into their SEO operations.

What exactly is SEO (search engine optimization)?

• The method of optimising a website for search engines is known as SEO. SEO aims to increase website traffic from organic (also known as free or natural) search results on search engines by optimising the page in terms of both content and delivery (e.g. page load speed). A lot of factors affect the page’s ranking. Among the most crucial elements are:
• The page’s ability to be crawled by search engines and the information it offers: Search engines may penalise pages that are challenging to crawl or do not provide structured data.
• The reputation of the page is established by the links it receives from the website or other websites, which help search engines choose where to insert their connections.
• The page’s snippet’s appeal (search engine link and description) may be improved by changing the page’s title, meta description, update date, and other components.

Depending on how appealing the content of a page is, search engines may make an educated guess as to how long a user will spend on a website. After reading an article, if a user immediately goes back to the search engine and clicks on another search result, the user’s expectations were not met.

User experience and website load time have an impact on user engagement as well.

How can companies include AI into their SEO campaigns?

looking up keywords

To come up with new content concepts, improve already-written content, and keep track of a website’s keywords, keyword research is necessary.

For instance, the SEO solution provider BrightEdge offers Instant, an AI-powered keyword research tool. Use artificial intelligence right now to identify the most important topics and search terms. It doubles a seed list of pertinent keywords by 100 to give you 100X more keywords to target. You may also compare terms based on countries, allowing you to concentrate on particular areas. Another illustration of a merchant is Concured.

Content Production

The production of top-notch content is the most important factor in SEO performance. Users of the internet, after all, want to read content that is worthwhile. The best pages are those that provide visitors an impression of expertise, authority, and trustworthiness (E-A-T), according to Google’s Search Quality Evaluator Guidelines. Google’s algorithms require a range of characteristics in order to rank websites:

• Professional journalistic standards should be followed while producing in-depth, properly referenced, accurate news.
• Outstanding artists or content creators should produce distinctive and unique works of art.
• Information that is original, detailed, well-spoken, and professionally presented should be considered the consensus of experts.

For instance, the following elements of content production can be automated:

The internal linking of pages needs to be enhanced. For instance, ContentFusion has this functionality.

• identifying reliable sources of information

Some vendors claim to also create material, however we are sceptical of such claims. The lack of hundreds of well-written pieces by any of the vendors making this claim suggests that the material is either not generated automatically or is of low quality.