What is Voice Search?

How many times in the previous day did you say, “Hey, Google?” After all, you wouldn’t be the only one! Voice search is becoming more popular, and now we ask questions not just of smart speakers but also of our phones. Because of this, neglecting to optimise for voice search in the future is probably going to hurt your ranking! Learn more about voice search and how selecting the right keywords may have a significant influence by reading on.

The numbers will speak for themselves, so accept it as is. Over a third (27%) of online users worldwide use voice search on their mobile devices. Those numbers have obviously only entered puberty since it is predicted that they will double in the next years.

What is the cause of this? Is it more convenient, more useful, or just more fashionable?

Voice search is becoming more popular since it is simpler to use, quicker, and more conversational than traditional typing, even though it doesn’t exactly make us seem like Tony Stark commanding his favourite AI Jarvis.

How does voice search operate? What is it?

It’s the future, but let’s stick to the facts, would be the typical elevator pitch.

By speaking directly to their voice-enabled devices, users may do searches utilising speech search, a voice recognition technology. They include computers and smartphones as well as home assistants like Google Assistant, Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana.

Voice search must be a part of your digital marketing strategy because of the overall sharp rise in Google voice searches in recent years.

Make sure your website is optimised for voice search whether you use a website design service or build it yourself from scratch.

Website voice search optimization in 2022

The question of whether or not to optimise your website for voice search isn’t if you should, but rather when. The answer is simple to understand. While there is still time to become a 2022 pioneer, RIGHT NOW.

Voice search is projected to revolutionise eCommerce in the future, with voice purchasing expected to generate $60 billion by 2023.

What are your website’s main benefits from voice search optimization?

On search engine results pages, voice search results are more likely to be displayed in the first three spots (SERPs). If you prepare your content for voice searches, more people will visit your website.

More visits result in more conversions, which result in more revenue. It’s just elementary math.
Enhanced authority: Your website’s authority increases when you begin to rank for voice searches and expand your audience.

To make it function as intended, you’ll need optimised content and voice search SEO. Keywords are important, as always.

Voice search SEO demands that

Keywords that include a query Transform your questions into question sentences, then briefly reply.
Long-tailed keywords: Think about the user’s intent and focus on action demands.
Conversation starters: Make sure your language sounds natural.
Words that Ask a Question
Consumers usually ask the whole query rather than a succession of keywords when using a smart device to ask a question.

Make interrogative statements the main focus of your writing by using words like “who,” “why,” “where,” “what,” and “how.”

You must conduct research to accurately target your target population because voice search will only provide ONE result rather than a full page of results.

It works both ways because by paying attention to the questions your potential customers ask, you can adjust your content and employ the right question-based keywords to your advantage.

The easiest way to find those keywords is to use Google’s “Searches similar to [insert your keyword here]” suggestions.

Long-tailed keywords

Use the same logic for implementing long-tail keywords. The majority of voice search users are converting to long-tail keyword searches since natural language inquiries are typically too lengthy and specialised.

eCommerce goliaths like Amazon utilise long-tail keywords for a purpose.
70% of all internet searches are long-tail queries, which leads to high conversion rates.
They are simple to rank for since there is less competition.
Long-tail words are used by people while performing voice searches.

Content of Conversation

Most users communicate with their virtual assistant or smart speaker as if it were a real person. Speaking questions are frequently less concise than written searches.

Writing while speaking is the most efficient method of voice search content optimization. Avoid using jargon, too formal language, and sterile corporate tones.

Simple, direct writing should tell a compelling story and, most importantly, offer solutions to your readers’ concerns.

Utilize Your Google My Business Page to the Fullest

We may infer with confidence that most users conclude their voice search queries with “near me.” The main factor in deciding whether we rank for such inquiries is the Google My Business listing.

It’s one of the simplest ways to capture the interest of your intended audience, but you must make sure that your material and information are complete and correct.

You must specify the location of your company when someone asks Google to display comparable businesses in your area. Include your name, address, and phone number (NAP), along with the right business category and area code, in the listing.

By focusing on local keywords that include location-specific phrases that return results for the same geographic area, you may also strive to rank for “near me” queries.

Website Voice Search Optimization

Voice Search for Mobile

The portability of voice search has never been greater. Google’s voice search regularly broadens its language capabilities. There are already more than 100 languages accessible for mobile devices.

In terms of practical use, 56 percent of all voice queries are made on cellphones. Not to mention that Google now ranks websites according to how well they function on mobile devices (mobile-first index).

According to Google, mobile-first indexing implies that the mobile version of the content gets indexed and ranked first.

To put it another way, only websites that are optimised for mobile have a chance to appear on the first page of mobile searches since they load faster and offer a better user experience (UX).

If your website content is optimised for mobile viewing, your business will probably be among the first smart assistant and voice search suggestions.

Speed of page loading

Page load speed is one of the most crucial ranking factors, whether or not you are optimising for voice search SEO. But a lot of people get so caught up in the more complicated aspects of SEO that they overlook the basics.

Everyone dislikes slow-loading websites, but Google really does. If it takes more than three seconds for your website to load, tell them, “Houston, we have a problem.”

For voice search SEO, the same is true. It’s straightforward: increase your website’s performance and speed to raise your rating.

The driving force behind voice search is smart speakers.
We recently found ourselves in awe of Alexa’s abilities. In recent years, smart speakers have mostly replaced other household items.

In fact, it is anticipated that smart speaker usage would soar, with over half of US homes (55%) estimated to have one by 2022.

Thankfully, a Skynet (Terminator) scenario is still a long way off, but the remarkable advances in artificial intelligence (AI) and machine learning have completely changed how we interact with smart devices.

As a result, an increasing number of IT firms are releasing their own smart speakers, influencing the direction of internet search.

To better predict outcomes, for instance, Google’s RankBrain, a component of the company’s main algorithm, can identify words and phrases. It might choose the most pertinent results and reply correctly when it receives a new inquiry.


Let’s go back to our original query or questions. What did we learn? Is voice search more practical, convenient, or just trendy?

everything discussed above. Voice search is more practical, efficient, and clear. With each passing year, voice search gains in popularity. Because of its enormous influence on consumer behaviour, digital marketers need to be ready for it in order to meet user expectations.

Now is the moment to set your sails and keep a careful eye on them while the winds are still favourable since the digital behemoths at the forefront of this change have already optimised for voice search.

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