PICTURE: THANANIT 191943712
More than 80% of marketers that employ artificial intelligence (AI) feel that their campaigns have had a major positive impact on their companies. Search engine optimization (SEO) and content marketing are just two of the strategies that many businesses are incorporating artificial intelligence (AI) into. But how can AI be included into SEO content?
Although it can seem difficult, AI for SEO is simple since it mostly depends on your AI application. As a consequence, in just five easy steps, your business can leverage AI to improve your SEO and content strategy. Are you ready to start?
1. Find your SEO software using artificial intelligence (AI)
Choose the application that will power your new SEO strategy before your team can begin embracing the future of SEO. There are several AI-powered SEO solutions, but only a small number of them are content-focused. For instance, IBM Watson, a well-known AI platform, is used by the software ContentGeniusFX.
The SEO of current pages as well as content themes may be evaluated by this tool, which may also offer data-driven suggestions for keyword choice, SEO, and other issues.
It may also employ other features to determine how well fresh or reoptimized content could operate. Regardless of the AI programme you select, spend some time carefully weighing your alternatives and the cost of using AI-driven software.
Select a platform that has a solid reputation and a proven track record of performance. If you spend your money on the first app you see, you can receive worthless suggestions that push your content to the second page of search results. You don’t want your material to appear on the first page because just 25% of users scroll past it.
2. Select the topics for your articles.
After identifying your AI application, you can start utilising AI for SEO. The vast majority of the time, AI will be used to produce original content. You can use it to update outdated content, though.
When creating new content, start by doing some topic or keyword research. Pay attention to the challenges that your industry, company, products, or services are facing. Don’t write about the most recent lawn care advice if you offer cooking classes.
To help you come up with content ideas, you could use the resources listed below:
After compiling your keywords or subjects, you may use AI to support your SEO content.
3. Have your subjects reviewed
Given that each AI application is different, the process for supplying keywords or themes will fluctuate. In most cases, your application will include a tutorial or usage instructions. Depending on the service, the provider could even manage the submission process and send the results to your team.
The specifics of your AI platform will vary as well. For instance, using ContentGeniusFX will get the results below:
- Word count that is recommended
- Keywords that are similar
- Tags for titles that might be used
- Summary of the semantic analysis
- plus a lot more
Make sure your team is familiar with the different types of data so they can analyse it and make the most of it. Just ask if you’re unclear about something, such as what a semantic analysis is. You’ll be able to use the data that way.
4. Review the data for your AI SEO
Next, look through the AI-generated SEO statistics. The group in charge of your marketing and SEO campaigns, for instance, should study the report. In the event that there are any questions, difficulties, or concerns, they will want to verify the information once again.
The content creators can then be informed of the recommendations. Depending on your sector, a different approach can be appropriate.
You might wish to look through the report with your content authors if they are from different departments, for instance.
The basics of SEO, such keywords and keyword stuffing, may be covered. This proactive approach ensures that your new content follows both brand guidelines and SEO best practises. If you hire a writing service from a third party, be sure they follow the rules for your report.
Working with a full-service company like WebFX, which provides both SEO and content services, may greatly simplify and ease this transaction. Everything in your report, from keyword suggestions to semantic analysis, will be understandable to them.
5. Produce your own stuff
As soon as your writing crew is on board, your organisation may start creating SEO content driven by AI. No matter what kind of content your team or company produces, make sure it:
- meets the specifications of your brand
- employs the keywords you’ve selected.
- mentions the recommendations in your report
Your company should additionally proofread the text. While it is easier and more appealing to develop and share right immediately, you run the danger of providing your audience with content that has obvious errors or grammatical problems. To resist the temptation, take the time to review and update everything of your content, from blog posts to sales copy.
After then, after the content has been released, keep a watch on your ranks.
